What does social media have to in relation to SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is a fast expanding channel of marketing that many companies have only started making use of in the past few years. However, it’s vital to take advantage of it when you’re investing resources in search engine optimization. Setting up and managing social media accounts is essential to aid in SEO initiatives, but the benefits are not immediately obvious. There are many reasons why you should consider social media as a part of your online strategy There are five main reasons why it is essential to SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time now. Whenever people tweet, like or comment on a piece of content This is referred to as social engagement. The more social interactions a piece of content gets, the greater social signals it will bring to your site. These social signals are used by search engines to determine the quality of the content. It’s a way to measure the quality of content that people are able to use over what their automated algorithm determines to be good quality. A piece of content could also be indexed instantly when it’s getting a lot of engagement on social media.
2.) Link Building
It is long past the period when you could just get hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to link build by using the traditional method of creating top-quality content that’s relevant. How do you get in touch with websites that are willing to link to your content if they are not directly approached as an “unnatural” link building technique? Social media is your solution. Social media lets you post your content and share it with appropriate audiences that are willing to link to it should it be worth linking to. People who be able to share your content with other people and boost your authority.
3.) Content Amplification
It doesn’t matter how high-quality the content you publish, it won’t achieve much success unless you amplify it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won’t reach those in your marketing list. It is possible to reach new audiences through social media. Once you share your content, the people who follow you will share it with their following in the event that they find it helpful. These people will then share your content with their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic including inbound links, social signals and brand awareness All of which are used by search engines in determining the quality of the content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Alongside boosting your content Social media can also create brand awareness. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve Google’s trust in your company web page and also assist by using branded search terms.
5) Social Indexing
Search engines have been indexing social media profiles for a few years now, شراء مشتركين يوتيوب which means they now appear on results pages for search engines. This allows your business to appear in search results for search queries that are branded and not restricted to your website. But it gets even better than that. Individual tweets on Twitter were initially indexed and included in search results too providing another method for your website to be ranked in search. It was only for a short time, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.