Five Reasons Why Social Media Is Important for SEO

What do social media platforms have to offer SEO? MWI gets the information frequently from current and prospective clients. While social media has become a growing channel for marketing in recent times, many companies have not yet started to benefit from the potential of it. This is especially true when you’re investing in SEO. Making and managing social media accounts is crucial to support SEO efforts, although the benefits are not immediately obvious. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. Whenever people tweet, like, comment or share a piece of content This is referred to as social engagement. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your site. Search engines analyze these social signals, and use it as an element of quality when evaluating the content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithms consider as high-quality. A piece of content could be instantly indexed if it’s receiving a lot of social interactions.

2) Link Building

It’s past the time when you could make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating good quality content that is pertinent. How do you get in touch with sites who are willing to link to your content if they are not directly approached as an “unnatural” practice for building links? Social media is your answer. Social media allows you to expose your content to interested audiences who might be willing to link to it if it is worth linking to. People who connect your content to their network, further increasing the influence of your content.

3) Amplification of content

You can create all the top-quality content you like however it will not gain any traction without amplifying it. Marketing via email is an excellent method of amplifying content but it’s only going to get to those on your list of marketing contacts. Social media enables you to connect with new audiences through your content. If you share your content with your followers, they will also share it with their personal followers in the event that they find it helpful. These people will then recommend your content to their followers, increasing your reach. In return, you will gain many relevant visitors, inbound links, branding awareness and social signals All of these are used by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

The brand’s identity and reputation can tell search engines many things about the quality of your site and how much it is trusted in its ranking algorithms. Alongside boosting your content social media can also help create brand awareness. This is what Google refers to as co-citation. These co-citations can be developed via social media in order to increase Google’s credibility and aid in the search engine’s branded searches.

5) Social Indexing

Since the search engines index social media accounts these profiles are now showing in search results pages. This allows your business to be displayed on search results when you type in branded search queries that are not limited to the site of your business. It’s even more effective. Individual tweets from Twitter were once indexed and shown in search results as well which gave another means to ensure your content’s ranking in the search results. That was only temporary for a couple of months, until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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